S7 Group

Create Key Visual design and branding for the festival. Logo, combining two different fonts, two different styles, soft, voluminous letters.
The association was to be created with:
- comfort, blanket, care, warmth
- a festival, outdoor activities, meeting with friends, travel

S7 Group

When I'm creating a key visual element, I decided to highlight the word go using the inflated letterstyle. A snowboarder was also drawn, repeating the style of the company's corporate identity. But since it is the blanket that sounds in the phrase «go under the blanket», the idea arose that the blanket would be like part of a mountain, and the snowboarder would roll down it.

Yandex Go

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