S7 Group

Create a Key Visual for the festival with the concept of «‎Fresh Seasons», where the emphasis is on the freshness of fruits in summer.

• clear and recognizable shapes of vegetables/fruits
• use of 3 colors of Yandex Eats
• without layering elements on top of each other
• take into account the chess theme of the festival.

S7 Group

In the process of creating key visual, I gathered inspiration from classic chess motifs, such as the checkerboard pattern and chess pieces, to seamlessly blend these elements with the producte.

The color scheme of yellow, black, and white has effectively used to create a striking and memorable visual, balancing freshness of vegetabels with the classic elegance of chess.
The final visual maintained clarity and visual appeal, making the key elements of the design immediately recognizable and engaging.